Survey of 3,000+ U.S. consumers finds stronger Gen Z and Millennial awareness of prediction platforms; Kalshi and Polymarket have secured high valuations and large weekly trading volumes while recent CFTC approvals and legal victories reopened U.S. markets. Rising search interest and the approaching 2026 FIFA World Cup are cited as potential catalysts for further growth.

Survey: 31% of Americans think prediction markets will grow; Gen Z/Millennials show higher awareness of Polymarket (17% vs 4%) and Kalshi (13% vs 5%). Kalshi raised $1B at an $11B valuation and Polymarket received $2B from ICE valuing it at $9B. Reported weekly trading volumes: ~ $1.7–2.3B (Kalshi) and $1–1.7B (Polymarket). Google searches spiked during the 2024 election and remain 20–30x pre-election baselines. Regulatory moves: Polymarket returned to U.S. with CFTC approval in late 2025 and Kalshi won a May 2025 legal victory opening federal election markets. Report highlights FIFA 2026 as a potential $35B betting catalyst.